Training is carried out on the basis of the Educational and Scientific Institute of Economics, Management, Law and Information Technologies
according to the educational-professional program Marketing
specialty 075 MARKETING

Bachelor

Master

Information for entrants !!!

Marketing - specialty of the area of knowledge 07 Management and administration.

The position of a marketer is one of the most promising and popular specialties in market conditions!

The profession of a marketer is one of the highest paid in Ukraine and in the world!

What is marketing?

Marketing is the basis of modern business. Literally, "marketing" means market activity. This - the creation, promotion, presentation of the product to the buyer, managing the relationship with the buyer for the benefit of the enterprise. The task of modern marketing is to identify and meet human and social needs.

Marketing is a bridge between the producer and the consumer, and the role of the marketer is to make everyone as satisfied as possible, the producer to be profitable, and the consumer to be satisfied a product or service. Knowledge of marketing is a symbiosis of economic laws and psychology. The task of the marketer is not just to sell a product or service, but to create a mutually beneficial strong relationship between manufacturer and buyer.

Who is a marketer?

Every company needs a marketer, but there is a lack of qualified specialists in this field. Therefore, choosing training in the specialty "Marketing" at the Educational and Scientific Institute of Economics, Management, Law and Information Technologies, you get a guarantee of successful employment and professional growth. It is marketing education that best meets the requirements of career growth: the higher the managerial position, the more important marketing knowledge becomes.

• A marketer is a highly paid professional who thinks creatively.
• A marketer researches the market to know what the consumer wants.
• The marketer participates in the development of new products and improvement of existing ones.
• The marketer analyzes the competitors to withstand the competition.
• The marketer determines where, how and at what price to sell the product.
• Marketer is a specialist who values ​​his personality, knows his strengths and weaknesses, having trained as a marketer, you will be able to skillfully use the principles of self-marketing and present yourself as a smart and creative specialist along with your competitors and colleagues.

What positions can marketers work in?

In Ukraine, the percentage of vacancies that can be filled by marketers in organizations is growing every year. The main positions that a marketing graduate can work in:

Heads of logistics and sales (marketing director, commercial director, director of logistics).

Specialists in the following positions:

• sales economist;
• pricing economist;
• booster;
• specialist in methods of expanding markets;
• public relations and press specialist;
• specialist-analyst in commodity market research;
• broker;
• dealer;
• commodity expert;
• advertising agent and others.

Licensed enrollment - 50 people (bachelor), 100 people (master, taking into account the period of study).

Form of study - full-time, part-time.

Term of study - 4 academic years (bachelor), 1.5 academic years (master).